At The Little Acre, we’re big believers in building brands that not only look good, but work hard behind the scenes. Whether we're crafting a new identity, designing an engaging website, or pulling together social content that converts, there's one tool we keep coming back to: brand photography.
In this blog, we’ll walk you through why brand photography matters, what it brings to the table, and how we help our clients use it to elevate their brand.
First, What is Brand Photography?
Brand photography is a curated collection of custom images that visually represent your business. It might include:
Product or service shots
Behind-the-scenes moments
Studio or team portraits
Location or workspace imagery
Detail shots and brand textures
It’s more than just pretty pictures. It’s a visual story that builds trust, shows personality, and supports everything from your homepage to your Instagram grid.
Why it Matters (from a designer's point of view)
Here’s how professional, consistent photography helps us as designers — and delivers better outcomes for you.
It Makes Your Website Feel Real
We can create the most beautiful website layout in the world, but if it’s filled with mismatched or stock photography, it’ll fall flat. Custom brand photos bring authenticity, warmth, and professionalism. They help visitors instantly connect with who you are and what you do — and that connection translates into more enquiries and conversions.It Strengthens Your Brand Identity
Your colour palette, fonts and logo are just the beginning. Brand photography adds tone and texture — it helps your brand feel polished, consistent and confident. We’ll often work with you to develop a photography brief that matches your visual identity and ensures everything feels cohesive.It Lifts Your Socials and Marketing Content
Ever feel stuck trying to make your posts or ads feel on-brand? A solid image library can change everything. From Reels to blog headers to EDM banners, having a bank of professional photos makes marketing easier, faster and more visually compelling.It’s Part of What Gets Us Awards
Let’s be honest — good design stands out more when the content is strong. The websites we’ve built that go on to win awards often have one thing in common: high-quality, intentional brand photography. It's the difference between nice and next-level.
How we help you get the photos you need
We regularly help our clients plan and organise brand shoots as part of their branding or web projects. Here's how:
Photography Briefs: We guide you on the types of images you need based on your project goals.
Shot Lists: We work with your photographer to create a checklist of must-have shots for your website, socials, and marketing material.
Styling Guidance: From outfits to props to colours that match your brand — we can help pull the visual direction together.
Local Recommendations: We’ve got a little black book of trusted local photographers who just get it.
We don’t do the photography ourselves, but we work seamlessly with those who do — making sure the visuals are as strong as the design they’re going into.
A Quick Tip: Don’t leave it until the end
One of the biggest missed opportunities we see is leaving photography until the last minute. Planning your brand shoot alongside your design project means your website, socials, and marketing can launch with everything working in harmony. You’ll save time, reduce stress, and get far better results.
Ready to Create a Brand That Looks and Feels Like You?
Whether you’re starting fresh or levelling up, we can help you build a brand that feels aligned and looks amazing from the first click to the final scroll. That includes everything from logo design and brand kits to websites, socials, and campaign support.
Let’s make your visuals as strong as your story.
