Here’s Your Website Health Check

1. First Impressions

• Is it immediately clear what you do and who you help?

• Would someone new understand your offering within a few seconds?

• Does the tone sound like you, or does it feel generic?

2. Clarity of Services

• Are your key services easy to find?

• Are they explained in a way your clients would actually understand?

• Does each page clearly explain what you do and why it matters?

3. Structure and Flow

• Does your content feel easy to read, or is it heavy and hard to follow?

• Are pages broken into clear sections?

• Is there a natural flow from one section to the next?

If you’re already spotting a few things that feel off, you’re not alone. This is exactly where most websites start to drift.

4. Is Your Website Answering Questions?

• Does your website clearly answer the questions your clients are already asking?

• Do you have FAQs on key pages?

• Are you explaining things in plain language?

A lot of websites miss this, and it can make a real difference to how useful your content feels.

5. Visibility

• Are your pages aligned with what people might search for?

• Do your headings reflect your services and location?

• Are you showing up for the types of enquiries you want?

6. Is It Set Up for How People Search Today?

• Would your content make sense if someone found it through Google?

• Could parts of your website be pulled into an answer by AI tools?

• Are your key points clear and easy to extract?

7. Calls to Action

• Is it clear what someone should do next?

• Are your contact points easy to find?

• Do your calls to action feel natural, not pushy?

8. When Did You Last Review It?

• Has your business changed since the site was written?

• Are your services still accurate?

• Does your website still reflect where you’re at now?