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Will Changing Website Platforms Hurt Your Google Ranking?

If you’re thinking about switching website platforms, you’ve probably heard the horror stories: traffic drops, rankings disappear, and your once-busy site goes eerily quiet. But here’s the truth — a platform change can affect your Google ranking, but it doesn’t have to.

At The Little Acre, we help businesses upgrade their websites without losing hard-earned visibility. With the right steps (and the right team), your rankings can remain stable — and often improve.

Why Your Google Ranking Might Dip After a Platform Change

Search engines rely on structure. When you move your website to a new platform, you’re often changing things like:

  • URL structures

  • Page speed

  • Mobile responsiveness

  • Metadata and content layout

If these aren't carefully managed, Google might not recognise your site in the same way, leading to a temporary dip in visibility.

Here’s How We Prevent That

When we transition websites (like from Wix or Squarespace to Rocketspark or WordPress), we follow a few best practices to keep your SEO safe:

  1. Audit the current site – What pages are ranking well? What’s driving traffic?

  2. Map your URLs – We make sure every old URL either stays the same or is properly redirected.

  3. Optimise the new build – Fast loading, responsive design, keyword-rich content — it all matters.

  4. Submit updated sitemaps – So Google knows where everything lives post-launch.

  5. Monitor performance – We keep an eye on Google Search Console and analytics after go-live to catch any surprises early.

Bonus: It Might Actually Help Your SEO

If your current site is slow, hard to navigate, or not mobile-friendly, moving to a better platform is a smart long-term play. We’ve seen clients gain better rankings and engagement just by improving the structure and speed of their site — with no content changes at all.

Your Ranking's Not Doomed – Promise

A platform change isn’t something to rush — but it doesn’t need to be scary either. With the right planning, you can move to a platform that suits your business better and protect your Google ranking while you do it.